Free tool · For PMs & product leaders

You know you need it. Now get it funded.

Coaching, advisory, or a fractional CPO is rarely blocked on whether it's worth it. It's blocked on someone making the case to whoever owns the budget. Fill in your situation below and get a ready-to-send email that frames it the way a technology leader actually evaluates it: as engineering leverage, not a training perk.

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Subject The product side of our engineering spend

Hi,

Quick one about the product side of our engineering spend.

My honest read: engineering has gotten faster, but the roadmap still slips. The bottleneck has moved from building to deciding what to build, and our ways of working haven't caught up.

Rough math: retros usually put engineering capacity lost to unclear priorities, rework, and waiting on decisions at 20–40%.

This is mine to fix, but I want outside help. I'd bring in João Moita. He runs Product Circle, a network of product leaders across 16+ countries, and has trained product teams at OutSystems, Feedzai, and the World Health Organization. This kind of work usually comes out of the technology budget, not L&D.

The ask: an advisory retainer. Two sessions a month with our product leadership, plus async access when a decision can't wait, from €1,500/month, running quarter to quarter.

It starts with a 30-minute call and a short diagnostic. We keep the findings either way, and there's no lock-in. Formats and pricing are public: https://joaomoita.com/advisory

Can I grab 15 minutes this week?

Edit anything before sending. Real numbers from your own retros beat industry ranges every time.

Before you hit send

Three things that help.

From real pitches

Ask for 15 minutes, not the budget

The email opens the door; the meeting closes it. Nobody approves a retainer from a cold email, but almost everyone gives 15 minutes to a sharp case.

Use your own numbers

The 20–40% range is an industry-typical starting point. If your retros or delivery data tell a more precise story, use that instead. Specific beats big.

Send it early in the week

Tuesday to Thursday, morning. Budget conversations started on a Friday afternoon quietly die over the weekend.

Want them to check the offer first?

Formats, pricing, and how engagements work are all public. Send them straight to the source.

See the advisory page →